Marketing and Advertising Essentials

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Making consumers aware of the fabulous products and services that your credit union offers is critically important to not only cultivating new member relationships but also strengthening existing ones. It can also be a risky business. Not only are there several prescriptive requirements under the Truth in Lending and Truth in Savings Acts, but there are also fair lending and UDAAP considerations. And let’s not forget about the CAN-SPAM Act and managing risk associated with social media advertising.

Don’t try to navigate this winding road alone. Purchase the recording of “Rules of the Road: Marketing and Advertising Essentials.” During this two-hour session, InfoSight360’s Director of Regulatory Compliance Counsel Michael Christians covered all of the following topics:

• Advertising requirements under Regulation Z and NCUA Part 707,
• Fair lending considerations under the Equal Credit Opportunity Act and Fair Housing Act,
• Avoiding unfair, deceptive, and abusive advertisements,
• E-mail marketing essentials under the CAN-SPAM Act, and
• Tips for building out a social media advertising strategy.

You’ll also learn about the marketing and advertising compliance resources available in InfoSight360 and CU Policy Pro. All of this for just $249! 

This InfoSight360 Learning Academy Guide will walk you through how to create your account and purchase the recording.

Meet your instructor!

With almost 30 years of experience in the financial services industry, Michael Christians has a unique ability to break down complex regulatory concepts and explain how those requirements impact the day-to-day operations of a credit union. As a recognized speaker on the national circuit, Michael has conducted compliance training in 42 states for both trade associations and individual credit unions. Michael earned his Juris Doctorate from Drake University Law School. He was admitted to the Iowa State Bar in 2014 where he is licensed to practice law.